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Musings on Marketing It's Always Something... July 2006
Why Orchids Matter 
Taken from freepromotips.com
This is the story of two well known luxury hotels. In Hotel #1, many things are adorned with a fresh purple orchid. The poolside drinks have an orchid. The room service tray has an orchid, and orchids are placed throughout the hotel.
Hotel #2 does not provide fresh orchids. The amenities are very nice at Hotel #2, but they don’t do anything exceptional to make a more intimate connection with the guests. The staff at Hotel #1 refers to the guests by name and never rushes them in restaurants. Hotel #1 has complimentary water available near the gym, (hopefully imprinted with their logo!) and coffee in the lobby. While Hotel #2 is very nice, with comfortable accommodations, the attention to detail at Hotel #1 makes the guests feel like they have a 'relationship' with the property.
Do your customers feel they have a relationship with you? Do you put a premium on customer service, and mind the small details that make clients feel valued? If you don't, you are missing an opportunity to gain an edge to win over new clients, and hold on to existing ones. Make customers feel valued and they'll give you all the business in the world. That's why orchids matter.
What is your orchid? What simple thing can you do to show your clients they are appreciated?
Your Success is our Passion 
How do you select the perfect promotional product? Just ask!
You already know that we have hundreds of great products, but did you know that we are also consultants that can help you ensure that you select the right product for guaranteed results. At 4LogoGear, we are dedicated to your success. We want to help you build your business – and we have imagination and ingenuity to do it. Give us a call for a free consultation – you’ll be amazed at the results. 1-866-4-LOGO-GEAR
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Have a question about an article you've seen? Is there something you'd like to see in a future newsletter? Let us know what you think. Click on the lightbulb to send your comments, suggestions and ideas to us at 4 Logo Gear.
"If you work just for money, you'll never make it. But if you love what you are doing, and always put the customer first, success will be yours" -Ray Kroc, founder of McDonalds
Did you know that wearables is the most popular category sold by promotional products advisors?
Ever think of Clothing as a “billboard” for your BRAND? - If you pick the right clothing it can be a GREAT one.
Look in your closet, how many pieces of “wash-n-toss” wear have you received with a logo; and how long will it stay on the hanger - maybe forever.
Logo’d clothing has improved tremendously, and the right polo can outlast another polo by THREE times. Consider having YOUR logo “jump off” the shirt. Or Silently SHOUT your BRAND by giving a shirt to a customer as a gift with your logo placed “tone on tone” on the left chest or your logo in full color on the sleeve (as they might appreciate the gift a bit more).
Imagine a polo shirt that you can wear 52 times a year - and one that will look as GOOD as the first time - EVERYTIME.
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Our customer base includes fortune 5000 companies across the We specialize in corporate casual wear. Our goal is to know clothing better than any of the 22,000 companies in our industry. We also specialize in knowing the NEW products that enter the industry. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ Silently Shout your BRAND ™ |
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