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Musings on Marketing It's Always Something... October 2006
4 Marketing Myths that Threaten your sales 
Myth 1: People Always Buy Where They Get the Cheapest Price. If this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest price. But most people are more interested in getting value for their money than in getting a bargain. Tip: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.
Myth 2: Offering Your Customers Many Options Will Boost Your Sales. Presenting your customers with options usually reduces your sales. Here's why... When confronted with several options, most customers have difficulty making a clear decision. They often react by procrastinating - and never making a decision. When this happens, you lose a sale you already had. Tip: Try to limit your customer's decision making to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them by including "which one" decisions.
Myth 3: Everybody Needs My Product/Service. That's what YOU think. Most of them don't think they need it ...and most aren't ready to spend their money for it. The hazard of this myth is that it causes many marketers to believe they can succeed without doing much marketing or selling. They think their product or service is so special that it should automatically generate hordes of paying customers. Unfortunately, it doesn't happen that way. Tip: Focus your marketing on unique niche markets instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.
Myth 4: Keep Changing Your Advertising or Your Sales Will Decline. This sounds logical but it's not true. Never abandon advertising that's working. Here's why... The goal of most advertising is to attract new customers. Once someone becomes a customer, they won't respond to that advertising again. But there's still a large population of non-customers who didn't respond to your regular advertising. Most have not seen it yet ...and those who have usually need to see it numerous times before they will respond. Tip: Don't abandon advertising that's working - but keep trying to improve it. If you never make any changes in your advertising, your sales will eventually decline. Regularly test new things to see how they work for you.
-Source: Concept Marketing Group Inc. Bob Leduc, Author
Did you know? 
It is believed that the Irish began the tradition of Trick or Treating. In preparation for All Hallow's Eve, Irish townsfolk would visit neighbors and ask for contributions of food for a feast in the town.
-Source:holidayinsights.com
Let us know what you think 
Have a question about an article you've seen? Is there something you'd like to see in a future newsletter? Let us know what you think. Click on the lightbulb to send your comments, suggestions and ideas to us at 4 Logo Gear.
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." -David Olgivy, a notable advertising executive. He has often been called “The Father of Advertising.”
Halloween, like any holiday is a great way to build excitement around your promotion. And with the holiday season just getting started, it's time to think about what your business can do to make an impact this year.
Second only to Christmas, Halloween is the biggest shopping holiday for retailers, generating more than $6 billion in sales. Halloween has become more than just a candy event (candy actually represents just one-third of Halloween's total sales).
Halloween is the third largest party occasion, after New Year's and The Super Bowl. More candy is sold than on Valentine's Day and more parties held than on New Year's Eve.
Speaking of a SPOOKY time... Can a promotional product save your luggage and your kidneys?
The earthquake that shook Hawaii last week left the entire Honolulu International Airport without power. The baggage claim was a dark cave. No one was able to find their luggage. The restrooms were pitch black; you couldn't even see your hand in front of your face.
One hero stood out in the crowd...The ONLY man with a flashlight - and not just any flashlight, but a FLATlight flashlight (a CELL-u-Light). A promotional product, adhered to the back of his cell phone. He escorted people into the restroom and through the baggage area to find their luggage. 100 people asked him where he received such an amazing product.
Imagine the value of giving a promotional product that may really help someone. Consider the intensity of the impact when your “BRAND Builder” is really a HELP and not a simple “giveaway” (a dirty word at 4 LOGO GEAR).
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We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
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