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Musings on Marketing It's Always Something... November 2006
A hundred year old book imparts contemporary wisdom 
Though written in 1899, the “book” (a small one of only 32 pages) “A Message to Garcia” has as much relevance today as it did more than 100 years ago. The story gets its inspiration from Rowan, the man responsible for delivering a message from President McKinley to General Garcia who was in Cuba with the US troops. McKinley had learned Spain was going to attack the US. The story does not chronicle how Rowan accomplished his goal. Rather, this story celebrates the character of a person who takes full responsibility of the task given to him and does not ask how or why, instead finds his own way and gets the job done.
"When war broke out between Spain and the United States it was very necessary to communicate quickly. General Garcia was somewhere in the mountain vastness of Cuba - no one knew where. No mail nor telegraph message could reach him. President McKinley knew he must secure his cooperation, and quickly. What to do!
Someone said to the President, "There's a fellow by the name of Rowan who WILL find Garcia for you, if anybody can."
Rowan was sent for and given a letter to be delivered to Garcia. How "the fellow by the name of Rowan" took the letter, sealed it up in an oil-skin pouch, strapped it over his heart, in four days landed by night off the coast of Cuba from an open boat, disappeared into the jungle, and in three weeks came out on the other side of the Island, having traversed a hostile country on foot, and delivered his letter to Garcia - are things I have no special desire now to tell in detail.” said the author Elbert Hubbard. The point that I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, "Where is he at?"
Nor did he ask what to bring, when he should leave, how much would he get paid, or if he would get extra time off - He just got the job done !
Some consider Rowan the real hero of the war. Without dedication to his task and blind faith in his leaders the message may have never reached Garcia.
Read it, share it and ask yourself "Am I a Rowan?". “How can I become more of a “Rowan” at my company?”. “As a manager, how can I surround myself with people that are willing and able to accept responsibility and successfully finish projects?”
And WHAT does this have to do with MARKETING?? Market your BRAND well (hopefully with promotional products) as companies with a recognizable BRAND have more success in keeping and finding Good/Great employees - and THOSE employees help to keep and to get customers.
Need the book, send an email to brian.hogan@4logogear.com
-excerpt taken from A Message to Garcia by Elbert Hubbard
Did you know? 
Turkeys have great hearing skills but no ears.
Turkeys have poor sense of smell but great sense of taste.
Turkeys are so sensitive that they can drown by looking up while it is raining and can have heart attacks due to sudden shocks.
-www.thanksgivingworld.com
Let us know what you think 
Have a question about an article you've seen? Is there something you'd like to see in a future newsletter? Let us know what you think. Click on the lightbulb to send your comments, suggestions and ideas to us at 4 Logo Gear.
Thank you. Thankyouverymuch. 
In the spirit of the Thanksgiving holiday, we would like to give our thanks to you for your business and friendship. Best wishes to you and your family this holiday season and continued success in the coming year. Thank you. Thankyouverymuch.
-Brian Hogan and the 4LogoGear team
"I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate." Elbert Hubbard: An American philosopher, writer and publisher. He is perhaps most famous for his essay A Message to Garcia.
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We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
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