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Season's Greetings December 2006 
To our friends and customers:
As we approach the end of another year and reflect on the good fortune we have experienced in the last 12 months, it is good friends and customers like you that come to mind. It is you that makes our business possible, and we thank you from the bottom of our hearts.
May your holiday be filled with joy and the coming year be overflowing with all the good things in life.
Brian & Nancy Hogan and the 4LogoGear staff
Note from Brian: This Newsletter primarily focuses on general marketing ideas, and NOT on Selling Promotional Products. This study really amazed me so I thought I could “sneak in” a bit of news about Promotional products. Enjoy!
A survey of 600 business travelers at DFW airport revealed that promotional products produce positive results for advertisers. Their findings may interest you:
Of the 71% that had received a promotional product within the last 12 months, 76.1% could recall the advertiser’s name on the product they had received. 33.7% actually had the promotional product with them!
In comparison, participants were also asked if they had read a newspaper or magazine the past week. 80% said yes, but only 53.5% could recall the name of a single advertiser.
Promotional products enhance opportunity for driving a message far beyond traditional media and are powerful opinion change agents. Results of the study reveal that 52% of participants did business with the advertiser after receiving the product. Another half stated they were more likely to do business with the organization that gave them the item and 52.1% reported their impression was more favorable of the organization since receiving the item.
What does this mean to you?
Promotional Products furnish advertisers with advantages that may not be available in other media. These include:
- High Recall – where the name of the advertiser is remembered
- Frequent and Repeated Exposure – to the advertising message because of the length of time the item is kept. 73% reported using the promotional item at least once a week. 45.2% reported using it at least once a day.
- A more favorable impression of the advertiser, resulting in a propensity to do business with the organization giving the item.
Savvy advertiser’s look for media with reach, recall and low cost per impression – promotional products measure up!
Source: PPAI Promotional Products Association International
This year, we took on the task of updating our logo. You may be familiar with our tagline "Silently SHOUT your Brand", but do you know what it means?
For us, it means to create a presence in the lives of your customers in a subtle way. Look around you. The name on your favorite pen, the imprint on your water bottle. These everyday things create marketing impressions every time you see them. This is "Silently SHOUTING your Brand" and our new logo reflects that with the subtle lines of a megaphone. We hope it will inspire you to "SHOUT" a little.
Here's to an exciting New Year!4LogoGear
Contact the 4LogoGear team of Promotional Product Experts
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We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
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