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Musings on Marketing It's Always Something... April 2007
You Bored Me at Hello - Top Three Strategies for Networking Your BRAND 
Networking opportunities are everywhere. You can find them at Chamber of Commerce and Better Business Bureau events, not to mention when you are in line at the grocery store. Unfortunately, all of the networking opportunities in the world will not help grow your business unless people remember you and your company after you are gone.
Here are three strategies to avoid boring people during your next networking opportunity:
1) Gone in Thirty-Seconds - Any longer than thirty seconds for your "elevator speech" and you will be tuned out. People cannot sit through a thirty- second commercial without changing the channel on the television. Your business will be treated the same way. Many times, they are simply waiting for you to stop talking so they can try to sell you on their business. Your brand message must be short, simple and to the point.
2) Pick a focus and stick to it - In a networking situation, limit what you talk about. Sure, you are risking leaving out something the prospect would like to hear. However, unless you get lucky and mention it first, the odds are that you will lose their attention by then anyway. Limit the scope of your brand, or say everything and be remembered for nothing.
3) Listen - That's right, you are remembered more when you listen. It feels really good to be acknowledged and understood. So good that we automatically think highly of the person listening to us. Listening demonstrates that you value the person talking. Sincerely listen to what the other person has to say and they will leave with high regard for you and your business.
There ya have it, networking success as simple as 1, 2, 3! Follow all three strategies and you are sure to notice a sharp improvement in your networking. Before you know it, you will leave your future clients saying "you sold me at hello!" Now, those types of responses build a powerful brand!
Source: Concept Marketing Group. Author: Kevin Kearns
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"Let thy speech be short, comprehending much in a few words." - Aprocrypha
In recent years, Kit Kats have also become very popular in Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese phrase kitto katsu, roughly translating as "I hope you succeed!" This has reportedly led to parents and children buying them for school examination days as a sort of good luck charm.
All true. But it didn't happen by coincidence. It happened by a brilliant, subtle, incredibly patient advertising and public relations campaign.
Year 1: Hotels in Tokyo began giving complementary KitKat bars to students who came to the city by the thousands to take the fiercely competitive university entrance exams. The KitKat was presented as a little "lucky charm". Students were surprised and touched. They didn't know the candy giveaway was sponsored by the manufacturer.
Year 2: The advertising agency behind this stealth campaign wangled some news stories (not ads) about the hotels' candy giveaway. The reason for the stealth: Japanese young people are suspicious and scornful of advertising.
Year 3: Some ads began to appear. They didn't look like ads. They were cute little stories about teachers, mothers, students and the lucky charm. The ads were fiction, but real Japanese moms began packing KitKats for their kids when they left home to take the exams.
Year 4: Real people began to appear in the ads that didn't look like ads. No product was ever shown. Just a subtle little KitKat logo.
And KitKat -- a candy that's been around for 70 years, that was considered just a few years ago an old- fashioned candy in Japan, the opposite of trendy or cool -- became Japan's top seller.
Source - Current Affairs, Food and Drink, Marketing
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We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
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