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Musings on Marketing It's Always Something... May 2007
10 ways to Master the Tradeshow Giveaway Game 
Walk around any trade show and you will be able to collect a bag full of trade show giveaway items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message, and create awareness. However, how many promotional giveaways do an effective job? Before jumping into the trade show giveaway game consider the following ways to mastery:
1. Define Your Audience: Having a focused objective for your trade show giveaway will also help you decide who should receive it. Consider having different gifts for various visitors. You might have different quality gifts for your key customers, prospects, and general passers by.
2. Set Your Goal: What do you want to achieve by giving away a premium item? Trade show giveaway items should be designed to increase your recognition, communicate a message, motivate an action, or promote your small business. It's important not only that the message have an impact, but also the premium itself.
3. Find the Right Item: There is a multitude of different items you could consider as a premium giveaway. However, which one will best suit your purpose? To select the right item, decide on your objective. Do you want it to enhance a theme, convey a specific message, or educate your target audience? Set a purpose to make your selection process easier. A promotional specialist can also help you make an effective selection. Remember your company image is reflected in whatever you choose to give away.
4. Add Your Message: Is there an item that naturally complements your marketing message? Have the message imprinted on the item with your company name, logo, and phone number. An important aspect of any gift is to remember who it was from long after the fact.
5. Set a Price: The price range for trade show giveaway items is enormous. Quality, quantity, and special orders, all impact the price. Establish a budget as part of your exhibit marketing plan. Consider ordering the same item for several different shows. The greater the quantity of your order, the lower the individual unit price.
Stay tuned for 5 more reasons in next month's newsletter. You next tradeshow is certain to be a success!
Source: Susan Friedmann. About.com
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"Underpromise; overdeliver." - Tom Peters in the Chicago Tribune
32% More Women 25-44 Read Direct Mail Over Email
According to a new study by Baltimore-based Vertis Communications, 85% of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade.
The study also reveals that 53% of all women surveyed ages 25-44 who have access to email read these advertisements, almost consistent with the 54% that did so in 2005. Furthermore, Vertis' study indicates marketers can increase the effectiveness of their direct mail campaigns by offering target consumers exclusive deals and coupons. 72% percent of total adults surveyed said they have replied to direct mail containing a "buy one, get one free" offer.
Additionally, 63% of all adults indicated they have responded to direct mail collateral offering a percentage discount on merchandise, up from 54% in 2005.
What does this mean to you?
As you can see, direct mail campaigns can be very effective. The important thing to remember is the perceived value to the customer. It does not have to break your bank.
Be creative with your direct mail! Send a small package of peanuts with a note "You'd be NUTS to miss this"
Source: Accutips.com and Raena Wilkins, Staff writer
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We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
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