|
Musings on Marketing It's Always Something... August 2007
7 Things You Should Know About Traditional Advertising 
Television is the perfect example of "Shotgun Marketing" (blasting your brand to thousands, hoping you will hit a few). Today, with the effectiveness of TV ads dwindling, we must find new ways to be noticed.
"Rifle shot" Marketing takes a more deliberate approach. Identify your target audience and do your best to get your message in front of them...over and over again. Promotional products are the perfect way to achieve this. Imagine the power of getting your BRAND on your target's desk, in their briefcase - in their hand. Select the right promotional product and you'll be an excellent marksman.
1. "In the ten years starting in 1994, AmEx's TV ad spending plummeted from 80% of its total advertising budget to 35%." - Los Angeles Times
2. Allstate slashed its upfront spending to $10 million from $70 million two years ago. Allstate Chief Marketing Officer Joe Tripodi says "One day somebody will wake up and realize the business model isn't viable any more." - Wall Street Journal
3. Only 8% of us pay full attention to TV advertising. - American Academy of Advertising
4. "On the heels of the Vioxx/Celebrex controversy, the task to penetrate consumer consciousness-which is likely more predisposed than ever to ignore marketing messages from pharmaceutical firms-will be even more challenging." - Brian Steinberg, Wall Street Journal
5. Coca-Cola announced that it plans not to make any purchases during the TV upfront ad buying period. Yesterday Johnson & Johnson also announced plans to skip this year's TV upfront. Coke and J&J's move to sit out the TV upfront also reflects major advertising shifting their ad budgets away from network TV because of the changing media habits of consumers. - AdAge
6. 78% of the top 133 marketers feel the potency of their television advertising has declined in the last two years. - ANA/Forrester Research Study
7. There are a host of nimble, new media-christened production and distribution companies whose programming lends a degree of ownership to the advertiser. This advertainment goes beyond typical product placement and writes brands in as actual characters. So rather than not so subtly hitting the viewer with occasional product drops, the same brand (s) will consistently enter the storyline. The thinking is more background music than exclamation point, with the desired effect being achieved over 10 or 12 shows. - MediaPost
By the way, 4LogoGEAR owns the URL www.RifleShotMarketing.com
Featured Product 
Your own personal Bat Signal
Small, fun and powerful. The logo projection key ring projects YOUR BRAND on to any surface. It's BETTER than the bat signal. Also available in Full Color projection (call for pricing)
· Project logos at the push of a button · Push-button On/Off · Split key ring · Metal body · Two body color options
As low as $5.60
"In the business world, the rearview mirror is always clearer than the windshield". - Warren Buffet
To some, branding might not feel like a tangible aspect of running a business. It can't be seen like a product on the shelf, or counted like a cash drawer at the end of the night. But, branding is the reason people pay three times more for a product at one store over another.
Good branding is the product of a clear vision, and nobody knows more about vision than small business owners. But, with limited resources, creating a brand identity can be tricky. Fortunately, building brand awareness on the Internet doesn't need to take a lot of money or resources.
Before moving ahead with the web site, create a brand positioning statement. Good brand statements typically include the company's mission, vision and values.
Essentially, a web site should embody the promise that it makes to customers. If, for instance, a business claims to be innovative, the web site should look fresh and modern.
While a web site can be a significant tool for building brand awareness, clarity and functionality are paramount. People should be able to understand how to navigate the site without knowing a thing about the company's catch phrases.
Listen to your customers. They determine a brand's true value. Pay attention to customer feedback about the site because, ultimately, it's the customers' opinion that counts. When it comes to building a brand, a company can incorporate everything from signature colors to catch phrases, but at the end of the day, it's the consumer who decides what a brand is really worth.
Source: Yahoo Marketing
Quick Links...
Contact the 4LogoGear team of Promotional Product Experts
|
|
We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
Promotional Products Store | About Us | Current Specials | e-Clothing Catalog| 4Logo WEARABLES
e-Promotion Products | Prime Promo Products | Can't Miss Products | Can't Miss Clothing
Cutter & Buck | Contact Us | Home
Copyright
© 2005- Adventures in Advertising. All Rights Reserved
Web
Development by Branding on the Net