|
Musings on Marketing It's Always Something... November 2007
Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. It's the personal connection you make with your prospects that will help them remember you, and like you.
Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and your products everyday. Your selling job consists of two things: First, making people aware of your services/products and second, making it easy for them to do business with you. Here are some easy marketing tips:
1. Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Use a professional agency to design your marketing message and refine your corporate identity. Keep the style, fonts, and colors the same for your letters, brochures, and newsletters.
2. Persuade naturally: Develop a partnership with your customers. Approach each client's situation as a team effort, rather than something that you are supplying. Don't rattle off your capabilities; instead, tell your prospect a story about how you helped another client.
3. Develop your personal presence: A winning image starts with how you look. Pay attention to your appearance, the way you make eye contact, how you use your voice, the things you talk about, and the firmness of you handshake - these reflect how well you think of yourself and how you want others to think of you.
4. Create the right telephone presence: A phone call may be the first contact you have with a potential customer. Create the same kind of atmosphere that you would in a face-to-face meeting. Listen carefully to what your prospective client says and really respond.
5. Handwrite a message in your correspondence: Include this personal touch whether it's a thank-you note or a simple P.S. at the bottom of a letter.
6. Show your customers that you appreciate them: Do things that help your clients. For example, record a "tip of the day" on your voice mail message, send clients two tickets to a special event with a note, photocopy interesting articles and send them to clients and prospects with a hand-written "FYI" note and your business card.
Author: Wendy Gray Maynard. Co-owner of Kinesis, specializing in marketing, graphic design, and business writing.
A Million Thanks 
In the spirit of the Thanksgiving holiday, we would like to give our thanks to you for your business and friendship. Best wishes to you and your family this holiday season and continued success in the coming year. Thank you and Happy Thanksgiving!
-Brian Hogan and the 4LogoGEAR team
Featured Product 
A ONE DOLLAR GIFT THAT WILL NEVER WEAR OUT! This may just be the quintessential Promotional Product because it's used repeatedly on your glasses, cell phone, PDA. A 1 dollar item that might be in the recipients desk, purse or car for the next 25 years - talk about ROI!!
Our famous micro-fiber cleaning cloth comes in a wide variety of seasonal solid colors and fashion prints. PRICE INCLUDES ONE COLOR IMPRINT ON CLOTH AND ON POUCH.
Each cloth (4x7 inches, with fine stitching around the borders) is packaged in a transparent vinyl case that fits perfectly in pocket or purse.
Solid Colors: beige, black, blue, bronze, fall green, fuchsia, gold, grey, navy, new green, orange, orange fall, purple, tea green, white, yellow. Many prints available also. Please call for more info
Price: $1.00 QTY 1500
"What I don't like about office Christmas parties is looking for a job the next day." - Phyllis Diller
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
November 1 officially marks the start of the holiday selling season, so why not put a new spin on Thanksgiving promotions? Instead of focusing on holiday decorations or falling retail prices, make an effort to help others while enhancing your company's image in the process. You can sponsor meals for the homeless. Or you and your staff can engage in a visible community improvement project. Work to enlist other businesses in your area, and share your story with the local media to aid your cause. Then you can proceed with your company's traditional winter sales promotions with a strong PR lift and community goodwill. And retailers can keep the momentum rolling into January with New Year's Day sales, followed by special promotions tied to the chilly weather.
Quick Links...
Contact the 4LogoGear team of Promotional Product Experts
|
|
We provide promotional products to Sacramento, Roseville and surrounding areas, though much of our business is done throughout California and across the U.S. We guarantee competitive pricing, creative consultation, timely delivery of all orders and fantastic customer service. Building your business is our goal! We'll help you find the right item to promote your business or product. Tell us what your goal is...what your project is about…we'll do the research and the brainstorming. Whether it’s corporate apparel, promotional giveaways or customized merchandise you’re looking for, we will find top quality items to build your BRAND at the best prices available! 4LogoGEAR is a part of the 6th largest Promotional Marketing Agency in the world (and there are more than 25,000 promotional products companies). We do business with numerous Fortune 1000 companies (our organization together does business with 80% of the Fortune 1,000). We also are proud to work with companies of all sizes to help build their BRAND. Our size allows us to get competitive pricing and more importantly great service from our vendor partners. Our team has over 50 years experience in Promotional Products and our team has more than 100 years experience in sales, marketing and advertising. Our goal is to build your Brand, which, in turn, will build your business. It's Your BRAND, wear it OUT™ |
Promotional Products Store | About Us | Current Specials | e-Clothing Catalog| 4Logo WEARABLES
e-Promotion Products | Prime Promo Products | Can't Miss Products | Can't Miss Clothing
Cutter & Buck | Contact Us | Home
Copyright
© 2005- Adventures in Advertising. All Rights Reserved
Web
Development by Branding on the Net