4LogoGEAR - Newsletter

THE Sales Mantra: Be Brief...Be Brilliant...so you can Be Back Soon August/2008

The Greatest Asset you'll Never See...Effective Branding

The idea that a "unique sum of impressions" can be a business's greatest asset may seem counter-intuitive at first. As David A. Aaker points out in his book, Managing Brand Equity, Ironically, it is the very intangibility of a BRAND that gives it so much potential value. While individual experiences with a product or service are usually transient in nature, the BRAND endures in the minds of audience members in the form of a unique set of feelings and impressions. In this way, a strong BRAND can remain so even if the product or service fails occasionally to deliver on its promise and meet audiences' expectations. A strong BRAND becomes a trusted friend, and BRAND loyalty arises not so much out of rational consideration, but more on the basis of an emotional affinity or personal connection.

Promotional Products are vital to creating a strong BRAND. We'd love to help you create the perfect BRAND BUILDING promotion.

Source: Allaboutbranding.com

Contributor: Dennis Hahn

Imagine if you could get YOUR BRAND in their HAND - everyday!

This may be the EPITOME of a great promotional product! This is NOT just a cheap key ring that will get Tossed away. It's a stress relieving key "file management system". Three individual rings allow you to easily access specific keys with a Big Rubberized "ring" for you to twiddle your fingers and your stress away.

Imagine if they actually USE a key-ring - and what if they use it for TEN years. This one WILL get used!! Your BRAND in their HAND. Talk about repeated Ad Impressions !!!

MIN: 100

PRICE: $4.70 Loop Keychain

Eco Desk

Keep yourself organized, and brighten up your desk at the same time. Our desk organizer has a small area for water so you can beautify your desk with a plant or flower, and have easy access to your pens and pencils as well.

MIN: 250

PRICE: $3.80

Custom Mint Tin

Keep on twisting the mints away with our Twisting Mint Tin. With just a simple twist you can enjoy our flavorful supermints.

Mints available in flavors of Peppermint, Spearmint, Wintergreen, and Cinnamon.

MIN: 250
PRICE: $2.37

The BEST promotional product Real Estate is on your customer's desk! Ensure your BRAND will be prominently displayed and seen day after day. When it comes to securing this prime real estate, only the most innovative products will do. Check out our new Desktop Showroom to see some of the best and the brightest.

DESKTOP SHOWROOM

Brian Hogan

1-866-4LogoGEAR