Trade shows are all about attendance and having the RIGHT clients show up. Promotional Products can help make sure that all your planning isn't wasted by an empty booth...   Pre-show Targeting Brings Qualified Booth Traffic Pre-show targeting can ensure you get the qualified prospects you need to your booth! Need trade show uniforms?  Wearables are always an important component of a trade show event.  They offer high visibility for a corporate logo as well as being a most desirable gift. Logo'd shirts are great for easy recognition and a unified look at the booth!

Trade Secrets - Shh!

FACT: A pre-show direct mail piece containing a promotional gift can produce close to three times greater traffic than one without a gift.

Looking for a way to get that big executive prospect to your booth? We'll help you bring key members of target accounts into your booth by creatively selling your message!
Cold Call Sales toughest task CAN be made easy!   Won't your prospect be surprised when you show up with ice cream and all the trimmings (and a personalized ice cream scooper) with an invitation to visit you at your booth? It's the ultimate cold call!
Hot Call The complete opposite of a cold call! Invite your key prospect with a personally delivered pizza and include your own company info in a second box.  We'll even engrave your customer's name on the pizza cutter! What better way to show off your company's hot new items?
	Treasure Chest Send out keys in your pre-show mailers!  Visitors bring their key to the booth and take their shot at opening the treasure chest filled with goodies!
Something to write home about! IDEA ONE: Send out a pen refill inviting prospects to pick up something with their name written all over it.  When they come to booth, give them their own personalized pen!
	Your Ticket to FUN! Want people to see ALL the products at your booth ? Have a ticket that visitors get stamped at the various sections of your booth.  They can turn in completed tickets to receive a prize (maybe an airline ticket holder or a laser engraved wood pen).  Have a drawing for a DVD player in the booth!
	A Standing Ovation! Imagine your prospect opening a hand shaped audio card that plays applause when they open it!  Invite them to see what all the noise is about. Tell prospects that "we've got something to keep your hands busy!" Top it off by giving them a cup, mouse pad, or squeeze toy at the booth.

These are just a few ideas for you.  We'll scheme with you to develop an ingeniously clever  traffic builder for your company!

Trade Show Tips The Three P's to Maximize your Trade Show Investment! Planning - Preparation -  Post Show Follow-Up

Pre-Show Planning Determine: Overall budget (travel, booth costs, advertising, etc.) Objectives (sales, product launch, visibility) Booth display (new, used, renovated) Advertising and promotion (promotional products, direct mail, trade journals) Staff Training (internal, hire consultant) Identify Target Audience (attendee list, current customers and prospects) Lead generation method (develop custom form, swipe machines, business cards) Follow-up method (sending literature, phone follow-up, direct mail)

Pre-Show Preparation Develop a marketing strategy that will carry through all of your advertising. A theme provides added excitement and helps heighten brand awareness.  Start compiling a planning guide with sections for:

Budget Travel booth design contracts calendar show floor plan put together a pre-show mailing. Include a promotional product that ties into your theme and suggests what your booth has to offer determine number of people to staff the booth create a lead follow-up process

Trade Show  Booth Essentials: - Corporate literature - Promotional products - Comfortable shoes (extra pair) - Lead-generation forms - Portable phone - Business Cards - Date Book - First Aid Kit - Stapler and staples - Transparent, masking  and packaging tape - Pens, pencils & markers - Shipping labels/FedEx forms - Scissors - Note paper Staff Training Tip Do a dress rehearsal. This is especially important if you have novice booth staffers. Role-play with different personnel taking turns as customers.

Show Time Dress for success. Consider an integrated look (with all staffers dressing similarly) possibly in conjunction with your booth. Conservative business attire for both men and women would be appropriate if you are unsure. Create a 10 second introduction to draw folks into booth. Ask planned open-ended questions rather than pouncing on a prospect with a sales pitch. Practice your opening lines. You only have 3-5 minutes to qualify your prospect. Start the conversation immediately in the direction you want to go.  Create excitement in the booth: a performer, an interactive product demo, a putting game, a promotional drawing. Wear your exhibitor name badge prominently displayed on your right side so it's in the line of vision when you shake hands.

Exhibitor DO'S and DONT'S DO's - Get a good night's sleep - Eat sensibly the day before - Be enthusiastic - Dress comfortably - Circulate around your booth - Maintain a neat and organized booth - Be well versed in your    products and services - Have well-prepared    lead-tracking system DON'TS: - Iignore prospects - Ssit - Eat or drink at your booth - Chew gum - Arbitrarily hand-out literature - Talk idly to other staffer - Waste time with unqualified prospects - Send unprepared staffers

Post-Show No time to relax.  Start that follow-up!  Send out all requests for literature.  Follow up on problems brought to your attention. Make those personal follow-up phone calls about 2 or 3 days after show end.  Implement a post-show mailing continuing the theme of your promotional campaign.